Bridgewater Studio worked with Elf on the Shelf for the fabrication and installation of a commercial holiday exhibit at Hawthorne Mall in Vernon Hills, IL. Anticipating a high volume of holiday traffic, we optimized for both durability and maximum brand exposure. A photo op with an oversized Elf sculpture was the main attraction, while a variety of interactive elements — a model sleigh, hot cocoa mug sculpture, and kids’ news station — all turned the exhibit into an unforgettable holiday experience and a huge success for the Elf on the Shelf brand.