Digital Art Installation - 5 Companies Raising the Bar [Examples]

In an era where technology and art intertwine more than ever, digital art installations are breaking the barriers of traditional artistry, captivating audiences worldwide with their interactive immersive experiences. From Refik Anadol’s AI-driven, Unsupervised, at MoMA, to Yayoi Kusama’s celebrated Infinity Mirror Rooms–digital art installations are showing up in both traditional art museums and completely unexpected locations like hotels, airports, public gardens, and subway stations. 

Due in part to the increased accessibility and availability of the media and technology behind these immersive exhibits, more and more artists, brands, museums, and other institutions are exploring digital art installations as a way to inspire, delight, and connect with modern audiences. 

Below, we’ll explore five companies at the forefront of this digital art revolution. 

What is a Digital Art Installation?

A digital art installation is a work of art presented using digital or multimedia technology as the medium. Creators can use LED walls, projection mapping, mirrors, holograms, and motion and sound sensors to create immersive—even responsive and interactive—experiences for viewers.

5 Companies Elevating Digital Art Installations

1. Thinkwell Group 

This Burbank-based company has been creating unforgettable digital experiences since 2001. They have designed and built award-winning immersive experiences for museums, theme parks, and other entertainment venues. Thinkwell Group’s digital art installations have been hailed for their creativity, technical innovation, and audience impact.

Featured Example: Wildwoods: AGLOW | Fernbank Museum

2. Moment Factory 

Moment Factory is a Montreal-based multimedia studio that creates interactive art experiences for a wide range of clients. They specialize in using light, sound, and technology to evoke emotions and create memorable experiences for audiences. Their digital art installations have been featured in museums, public spaces, and live events across the world.

Featured Example: Miroir Miroir | Montreal, Canada

3. TeamLab

This Tokyo-based collective of artists, programmers, engineers, and designers has been pushing the boundaries of immersive art since 2001. TeamLab’s work combines technology, nature, and art to create immersive, engaging digital art installations that engage viewers in new and exciting ways. Their work has appeared in museums, gardens, and hospitality venues all over the world.

Featured Example: Botanical Garden | Osaka, Japan

4. Meow Wolf

Meow Wolf is an art and design collective that creates immersive digital art installations and location-based entertainment venues that are part art installation, part interactive story. With 5 locations and counting across the Southwestern U.S., Meow Wolf drops visitors into fantastical, fictional worlds complete with characters, portals, and jaw-dropping visuals.

Featured Example: Meow Wolf Grapevine | Grapevine, Texas

5. Bridgewater Studio

Bridgewater is a fully integrated experiential design and production company that creates immersive experiences for brands, artists, and museums. They have partnered with museums, artists, and brands across the globe to create inspiring, interactive digital art installations. 

Featured Example: Sara Shakeel’s Oasis 2.0 | Saudi Arabia

Final Thoughts on Digital Art Installations

The intersection of technology and creativity has changed the way we experience art. The rapidly evolving landscape of media technology allows artists to push the envelope and imagine experiences that would have been unthinkable not so long ago. Companies like Thinkwell Group, Moment Factory, TeamLab, Meow Wolf, and Bridgewater Studio have proven to be trailblazers, creating captivating digital art installations that challenge the traditional boundaries of art. 

Digital art installations offer a unique immersive experience, combining light, sound, and technology to resonate with audiences on a deeper level. At Bridgewater Studio, our all-inclusive strategy, design, and production capabilities provide a seamless experience for our clients. If you're interested in exploring how digital art installations can transform your space and engage audiences like never before, don't hesitate to schedule a no-obligation strategy session with us today.