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image of blog John Beckman

John Beckman

With a background in theater production and a passion for creating memorable experiences through storytelling and immersive environments, John brings a wealth of expertise to his role as Senior Vice President, Design and Development at Bridgewater Studio. Wildly imaginative, yet incredibly business-savvy, his long list of talents includes exhibit creator, producer, designer, manager, and executive.

Bold museum wayfinding graphics at Tate Modern London
Museum Exhibit Design
The museum graphics at the First Division Museum's D-Day exhibit use semi-translucent images to create an analog AR experience
Museum Exhibit Design
Doritos triangle tracker brand activation was an out of the box experiential marketing campaign
Experiential Marketing
Digital storytelling helps the Adler Planetarium bring the big bang to life for guests
Media + Technology
The best experiential design studios
Experiential Marketing

7 Experiential Design Studios to Watch in 2024

February 09, 2024
by John Beckman
Beyond King Tut and examples of other Immersive Experiences
Experiential Marketing

Immersive Experiences: 7 Inspiring Examples for 2024

December 26, 2023
by John Beckman
AR sports kiosks at the NFL experience
Media + Technology

AR in Sports: How Technology is Changing the Game

October 26, 2023
by John Beckman
AR being used to demonstrate how medicines work for pharmaceutical sales
Media + Technology
Brand Experience Design as done by American Express
Experiential Marketing

Brand Experience Design: The Essential Guide

September 25, 2023
by John Beckman
Ribbon cutting at the Flyboy Battery Park public art installation
Art Installations
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