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image of blog Eric Cup

Eric Cup

As the founder and CEO of Bridgewater Studio, Eric has spent over 25 years honing his skills in custom fabrication, project strategy, and problem-solving. Through his steady guidance and a collaborative team effort, Bridgewater Studio has become a leader in fully integrated design and fabrication, delivering high-quality results for clients across diverse industries.

Image of Nike retail interior with the graphic
Experiential Marketing
Johannes F. Gottwald inventor of modern 3D printing technology
CNC & Digital Fabrication
A bold, colorful CAMP store interior leverages immersive environments to connect with customers
Branded Interiors
A look inside a CNC fabrication shop
CNC & Digital Fabrication

What is CNC Fabrication?

February 14, 2024
by Eric Cup
This interactive media booth for Toshiba is an example of what Experiential Agencies do
Experiential Marketing

What Does an Experiential Agency Do?

January 11, 2024
by Eric Cup
An experiential marketing event banner that reads
Experiential Marketing
A spacious Nike retail environment with white pedestals showcasing sneakers and clothing
Retail Design
experiential retail design
Experiential Marketing
CAMP's Little Mermaid themed environment
Themed Environments
A white Harley-Davidson motorcycle on a raised platform in an immersive retail space
Retail Design

Immersive Retail: 5 Top Trends for 2024

November 09, 2023
by Eric Cup
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