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image of blog Eric Cup

Eric Cup

With a construction background and a keen interest in anything mechanical, Eric has been managing custom fabrication shops for the past 20 years. As President/CEO of Bridgewater Studio, he thrives on solving the challenges of complex projects with a unique blend of technology and creativity.

Bixbee leverages technology in a recent experiential retail pop up activation.
Experiential Marketing
A custom merchandising display for a recent Nike product launch
Retail Design
A corporate corridor with custom design and fabrication elements along the walls and doors
Corporate Interiors
A Nike Basketball brand activation inside a Dick's retail store with a red shoe rack and miniature basketball court
Branded Interiors

Brand Activations: The Ultimate Guide

June 06, 2024
by Eric Cup
A bright blue custom graphic wall highlighting Environmental Branding vs. Experiential Design in Corporate Interiors
Corporate Interiors
A trade show participant engages in an VR activation featuring a holographic projection.
Experiential Marketing
Image of Nike retail interior with the graphic
Experiential Marketing
Johannes F. Gottwald inventor of modern 3D printing technology
CNC & Digital Fabrication
A bold, colorful CAMP store interior leverages immersive environments to connect with customers
Branded Interiors
A look inside a CNC fabrication shop
CNC & Digital Fabrication

What is CNC Fabrication?

February 14, 2024
by Eric Cup
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