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image of blog Brian Dressel

Brian Dressel

Brian brings 30+ years of experience in creative technologies, immersive experience design, live events, and installations. As VP of Media and Technology for Bridgewater, his passion for blending next-level technologies and artistic content fuels a user-centric, personalized approach, making him a pioneer in interactive and immersive user experience design.

an LED video wall delights visitors at the U Michigan Alumni Center
Experiential Marketing
A man in a VR headset engages with a holographic globe interactive at an experiential event
Experiential Marketing
A woman running through an interactive technology tunnel at SoFi Stadium
Media + Technology

Interactive Technology: 7 Brands Leading the Way

November 09, 2024
by Brian Dressel
A woman engages with a smart retail touchscreen to shop for clothing
Retail Design
Media + Technology
The NFL Fan Experience quarterback challenge interactive in Times Square
Media + Technology
A Nike interactive retail display allows customers to try out shoes on the court.
Retail Design, Media + Technology
An immersive technology table at a brand activation for Bixbee
Media + Technology

Immersive Technology: A Complete Guide

June 20, 2024
by Brian Dressel
A museum visitor engaging with a large LED video wall displaying a school of fish in a dynamic example of museum technology
Media + Technology
children interact with a dynamic digital kiosk in a retail store
Media + Technology
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