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image of blog Brian Dressel

Brian Dressel

Brian brings 30+ years of experience in creative technologies, immersive experience design, live events, and installations. As VP of Media and Technology for Bridgewater, his passion for blending next-level technologies and artistic content fuels a user-centric, personalized approach, making him a pioneer in interactive and immersive user experience design.

A woman engages with a smart retail touchscreen to shop for clothing
Retail Design
Media + Technology
The NFL Fan Experience quarterback challenge interactive in Times Square
Media + Technology
A Nike interactive retail display allows customers to try out shoes on the court.
Retail Design, Media + Technology
An immersive technology table at a brand activation for Bixbee
Media + Technology

Immersive Technology: A Complete Guide

June 20, 2024
by Brian Dressel
A museum visitor engaging with a large LED video wall displaying a school of fish in a dynamic example of museum technology
Media + Technology
children interact with a dynamic digital kiosk in a retail store
Media + Technology
A turquose projection mapping display for Tiffany's.
Media + Technology
a dynamic LED video wall gives guests a preview of views from a new high rise in Chicago
Media + Technology

LED Video Walls for Immersive Brand Experiences

May 02, 2024
by Brian Dressel
a woman runs through an immersive entertainment activation at SoFi Stadium
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